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  • Immagine del redattore50.01 Production & Communication

How good are you at Active Listening! Sorry what did you say???



Do you realize that “listening” is one of the most important skills you can have? How well you listen has a major impact on your job effectiveness, and can make a big difference in understanding exactly what your clients want and thus make them real happy!

Just think:

We listen to obtain information
We listen to understand
We listen for enjoyment
We listen to learn

We spend a lot of time listening, you would think we'd be good at it! As it is, most of us are not, and research suggests that we only remember between 25 and 50 percent of what we hear. That means that when you talk to your friends, colleagues, customers, for as long as 10 minutes, they pay attention to less than half of that.


So it makes sense that when you are receiving directions or being given valuable information, you aren't hearing the whole message either. You can only hope that the important bits are captured in your 25-50 percent, but what if they're not?


Clearly, listening is a skill that we can all benefit from improving. By becoming a better listener, you can improve your productivity, as well as your ability to influence, persuade and negotiate. All of these are necessary for workplace success and even more important, your client’s success.

At 50.01 we make of listening an art, contact us!


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