So, why go for a video?
You need videos to:
Engage with your target
Our brains are hard-wired to engage in storytelling and video is a great way to tell a story and get people to engage with you, not matter in which kind of business you are in.
People love a good story.
So, start telling your story.
Give them emotions
A video connects you emotionally, having people on camera and connecting can stimulate different kinds of emotions that the written word can’t.
A video provides valuable context that cannot be gained from text alone. Videos let you establish authority and a more personal feel to your message.
You will be far more likely to connect on an emotional level with your audience if you use video versus another content type.
Educational is the mantra
Our brains process visual information faster than text. We store either long-term memory and text the short-term memory and so on. Thus there are lots of reasons why video is a great educational medium and can be more memorable. Nowadays we have little time, so we skip the reading and instead go directly to images, quick and easy. This is also true for training purposes and companies are now putting a lot of emphasis on providing educational videos to their staff. If you want something communicated effectively throughout your organization a video is a go-to medium.
Empathetic is the way to go
The ability to establish greater empathy with our audience is by, again, putting the human face out there! We think video with real people talking to you about solving real problems, in real language goes a long way. Not only do you want to help your audience with your video, but you want to show that you truly care about the problem they are having and how you can help solve it. The more authentic you are with your audience the more likely they are to see you as a trusted guide.
Video is now a requirement, not an extra
Whether you work in a large organization, a small business, or educational institution you can’t avoid it, video is now a must.
Whether you need to demonstrate a technical process for a new product feature or teach your new coworker how to use the company’s coffee machine, a video is a great way to communicate.